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Cable Vendor Reprimanded for Unproven Claims

Cable & Connectors, Standards, Technologies

The United Kingdom’s Advertising Standards Authority (ASA) has rebuked electronics supplier Russ Andrews for claiming its high-end power cables could reduce radio interference on the power line. The company says its PowerKords reduce noise in the mains supply because they are wrapped up in woven conductors. The ASA disagreed, and upheld complaints that radio-induced interference in the mains supply isn’t a perceptible problem, and that even if it was, the PowerKord couldn’t reduce it.

Read more in The Register.

 

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Interference Technology

Established in 1970, Interference Technology helps EMI/EMC engineers find solutions to their various testing, design, application and regulatory issues by publishing articles, news and other practical content. We help suppliers in these areas to find the right customers for their components, materials, test equipment and services through a wide range of marketing services, including lead generation, branding, market research and events. The publication is available in various printed and electronic media formats, with readers in over 60 countries. We also publish issues in local languages in China, Japan and Europe.

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