Automaker BMW’s UK branch placed ads in several media outlets on April 1 touting its latest fuel-saving models equipped with Magnetic Tow Technology (MMT). Drivers of specially equipped models simply pull behind a suitable vehicle on the highway and activate a special electromagnetic beam that allows the vehicle to be towed by the car in front. The driver of the BMW simply turns off the engine and proceeds down the road without using any more fuel. The innovative mind behind this clever (if somewhat dodgy technology) is listed as Herr Noitt All. This “automotive pioneer” also suggests keeping up on the latest developments by emailing a colleague at BMW atUveVollenVorit@bmw.co.uk.
BMW Celebrates April 1
