Tektronix unveils new logo, marking the most significant change in its visual identity in 24 years.
The legacy Tektronix logo has been refashioned, with the angle incorporated within the logotype as an upwards gesture of progress.
“The new logo design emerged from work we completed on behalf of our customers,” said Pat Byrne, president of Tektronix. “Through this process we interviewed over a thousand customers, partners and employees worldwide to gain insight into buyer behaviors and trends. The result is a clear focus for our brand on why customers choose our products and services.”
“We have been moving toward a stronger focus on applications and solutions to address specific customer needs,” Byrne added. “The new brand strategy reflects our evolution from a product-centric hardware company to an application-focused technology company focused on accelerating the measurement insight path for our customers with increasing accuracy, speed, and ease.”
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